John Ransom Photography | Headshots - Why?

Why Professional Headshots Are Important

First impressions matter. That’s why it’s important to distinguish yourself from others, including online. One way to do that is with corporate headshots. Here are some reasons why you should invest in professional headshots.


What better way to show that you’re professional than by having a professional headshot? Taking a selfie or having a friend take your picture for your website, LinkedIn profile, or Facebook business page looks amateur and suggests you don’t take your online presence seriously. However, a professional corporate headshot is eye-catching and suggests competence.

First Impression

Sometimes all you get is one shot—one chance to gain somebody’s attention. That could be a recruiter perusing through online CVs or it could be a potential client looking at websites or Facebook pages. A well done corporate headshot could be the thing that makes that recruiter or customer stop on your page and read your information. Don’t risk being passed over by having a bad corporate headshot.  

Your Brand

Whether you’re searching for a job or looking to acquire more customers, your online presence needs to sell you. Be memorable! Your headshot should sell your brand. You’re not only selling what you do, but who you are. Have an image that displays that. It could be the power suit that illustrates your executive appeal, or perhaps it’s a more stylized image for your career in arts or fashion. All professional headshots are not equal. Discuss with your headshot photographer the look you’re going for. If you’re seeking employment, indicate the career path you’re interested in. If you’re getting a headshot for your business, show the photographer the website or a brochure to get a feel for your workplace and the tone you want to set. Discuss what it is you want to achieve in a headshot. Headshots should never be gimmicky, but small touches can make a big difference, such as the background, clothes, and facial expressions.

Don’t underestimate the importance of well executed corporate headshots in Detroit. It is an investment that will demonstrate your level of professionalism, show your brand, and leave a lasting impression.


What Your LinkedIn Profile Picture Says About You

Appearances count, especially for job seekers. At a job interview, a potential job seeker should looked polished and professional. However, some job seekers forget that thanks to social media, many employers have already formed an opinion about an applicant long before an applicant walks through the first door. This is one reason recruiters recommend that job seekers maintain a complete LinkedIn profile. A complete profile shows potential employers that a prospective candidate is a professional. 

One of the most important aspects of a polished LinkedIn profile is the profile picture. Statistics show that LinkedIn profiles with a photo receive far more inquiries than those without. As a professional headshot photographer in Detroit, I see dozens of job seekers hoping to land the gig of their dreams. It’s my goal to craft a professional photo that will enhance a LinkedIn profile and help job seekers land that interview.

It’s a team effort between photographer and subject. The goal is to create a professional headshot in which the job seeker appears confident and capable. Your face should be the focus of the picture, and you should wear professional attire. More importantly, your face should have a pleasant facial expression.  

Working with a professional photographer on these critical headshots will ensure that your LinkedIn profile photo represents you in the best possible light. I work to create a photograph that shows your professionalism, but also a bit of your personality. This means assisting a job candidate in finding the right attire for the photo shoot, tweaking the color and contrast so the photo communicates life and vitality. I will also enlarge pupils, soften harsh light and make photo edits to ensure the best photo.

Minor tweaks aside, you really do want your profile photo to look like you. Research suggests that after networking events, corporate recruiters will check out LinkedIn profiles of those they meet. A recruiter who recognizes a person he or she met at the event will recall the personal connection you made. This greatly increases your chances of getting an interview.

Recruiters and hiring managers are seeking candidates who are the complete professional package. This starts with a professional headshot. A professional photo won’t get you the job, but it can help you get in the door. And then, it’s up to you.


Why You Should HAVE FUN during Your Headshot Photo Shoot

Since first impressions can never be undone, being careful to make the right one the first time around is always in your favor. Whether you are applying for your dream job, trying to book your first gig, or are attaching your face and name with your life’s work, the right headshot is an essential part of the equation. Read on to learn more about creative professional headshots and why I always recommend having fun during your headshot session.

A Picture Is Worth a Thousand Words

When you only have a second for your picture to catch someone’s eye, you have to make that second count. That picture will get seen more often than your resume will get read, and your headshot is generally your foot in the door. Make it count, relax and have fun. Let the photographer do the work.

Let Your Personality Shine Through

If your picture is the quickest way to tell your story, what do you want it to say? Are you a serious, accomplished professional? Are you a creative, bright personality? No matter what other people dictate as the norm for corporate headshots in Detroit, I always recommend letting your personality shine through your photograph.

The Secret Weapon: Have Fun

What is the best way to give a glimpse of the inner you through your headshot? Have fun with the photo shoot itself. When you are having fun, you are less concerned with your insecurities, you tend to relax into your natural self, and your level of happiness gives you a certain glow. Whether your personality is big and bright or more mellow and reserved, you can let that shine through so that people viewing your headshot get a small preview into who you really are.

So, on photoshoot day, take advantage of the opportunity to dress up, be the center of attention, relax, and have fun with your photoshoot. Always feel free to communicate how you feel and what you need in order to let go and just have fun.


What (and What Not) to Wear in Your Headshot

A professional headshot portrait is often a necessary step in the growth of your career. Headshots can be used on company websites, social media and business cards. These portraits offer a personalized touch to businesses, allowing customers to connect services and big companies with the individual behind the work. However, getting a good headshot isn’t necessarily as easy as snapping a quick photo.

The right clothes, look, and an experienced headshot photographer are all necessary in getting that perfect picture. A lot of my clients ask, “But what are the right clothes, the right look?”  I’ve compiled some of my favorite tips in the sections below. Follow these tips below for great looking headshots, and get that perfect picture every time.

Turtlenecks or boxy, plain shirts are unflattering, especially through a camera lens. I find that classic cut suits for both men and women are universally flattering and never go out of style. Choose suits that don’t wrinkle or bunch when sitting down. Choose the classic colors, like navy and gray. Shirts and ties (for men) should coordinate with the suit. A very classic look for men is a white shirt, unbuttoned and a dark blazer, very chic. Keep tie patterns simple with bright, bold colors because too many patterns can be distracting. V-neck shirts are typically very flattering for women, but make sure it’s not too low cut. We don’t want too many distractions.

Jewelry should be flattering rather than distracting. Sometimes it’s better to get a headshot taken with no jewelry. For women, makeup can be tricky when getting their headshot done. I suggest wearing the same amount of makeup one would wear each day and keeping eyeshadow and lipstick in neutral, soft hues. Too much makeup may divert from the subject of the portrait—you! Keep it simple and professional.

All of these tips are important in achieving a great headshot, but my most important piece of advice when looking for professional DC headshots is to find a great photographer. Photographers should be experienced, but they should also be able to make their subjects relax. A relaxed subject is a happy subject, and that is key in getting a great picture.


Choosing the Best Background for Your Headshot

In this day and age, it's often a photo, not a resume, that serves as an employer's first impression of you. As technology has become a greater part of everyone's lives, many people have opted for online social profiles in hopes of impressing potential employers. It's now crucial to make sure you have the perfect headshot to pair with your profile. A poor headshot can keep an employer from clicking on your profile, and if that happens, it won't matter what your qualifications are, because the employer will never see them.

Environmental business/industry backgrounds.

So how do you get employers to click on your profile? Believe it or not, the right background can make all the difference, and the key to finding the right background is to know your audience. A common phrase is to dress for the job you want rather than the job you have, and the same idea applies with setting up a background. Having the right background for headshots can make your photo stand out, making you seem more approachable.

For example, in the fast-paced environment of Detroit, trusting your employees is crucial, so employers want to hire someone they think they can trust on a first impression. White and gray backgrounds can help with that, as long as you choose an outfit that offers good contrast. This is usually done by the photographer, who will guide you through the shoot. When you're paying for professional headshots, the last thing you want is a boring photo, so it makes sense to include a little contrast so that the employer doesn't see a monochromatic photo. It's also possible to have too much contrast in your headshot. If your best outfit happens to be one of those colors, brown is a surprisingly good choice. Brown is a flattering background color and isn't too bold, making it a solid choice for any kind of audience.

Artistic backgrounds with an urban edge.

What if you're pushing for a creative job that isn't as concerned about looking professional? In that case, the answer is to go bold. Vibrant colors are much more likely to produce a click on your profile, as the employer will take a look at your picture and see what appears to be the first scratch of the surface of your creativity. As long as you avoid green, which isn't a flattering color, and choose bold, bright colors, you'll attract a lot of positive attention.

Bright & fun backgrounds for maximum impact.

With so many applicants to every job, employers tend to make snap decisions to reduce the hiring pool. By choosing the right color for your headshots, you can give the employer a reason to keep you in the mix, increasing your chances to land the job you want.